In the opening scene of the 1981 film “Mommie Dearest,” the main character, based on Hollywood legend Joan Crawford, goes through an extensive skin care routine. In the last step of the iconic scene, she buries her face in a bowlful of ice.
Crawford, who was at the height of her fame in the 1930s and ’40s, was reportedly a fan of ice facials to keep her skin looking young and fresh. And somehow, the technique remains a trend today — supermodel Kate Moss is also a fan of the method. On TikTok, videos tagged #icefacial have been viewed more than 600 million times, showing people dunking their faces in sinks full of ice water or gliding ice cubes over their faces.
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