Is the grass greener on the other side? We’re not sure, but the sky is most certainly bluer. It’s been two years since Elon Musk purchased Twitter, now X, leading people to set up shop on alternative platforms. Mastodon, Post, Pebble (two of which have already shuttered operations) and Spill have been presented as potential replacements, but few aside from Meta’s Threads have achieved the speed of growth Bluesky has reached.
After being invite-only for almost a year, Bluesky became open to anyone in February 2024 and gained almost 800,000 new users in a day. As of November 2024, Bluesky has over 14.5 million users. Its growth stems from several policy changes at X, including a heavily criticized change to the block feature and allowing third-party companies to train their AI on users’ posts, which helped the app soar into the top 5 apps in the U.S. App Store. Bluesky also saw a big boost following the results of the 2024 U.S. presidential election (which also contributed to an X exodus by Taylor Swift fans). But while the number is promising, the network has a lot of catching up to do to compete with Threads’ 275 million monthly active users.
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