As weed icon Willie Nelson observes 420 Day this week, he has many other things to celebrate in this landmark year. He was just nominated for the Rock & Roll Hall of Fame; his five-part documentary Willie Nelson & Family just premiered at Sundance; he recently released his 73rd studio album, I Don’t Know a Thing About Love; and later this month, for his 90th birthday, he’ll be fêted at a two-day Hollywood Bowl bash featuring everyone from Neil Young, Chris Stapleton, Kacey Musgraves, and Miranda Lambert to Beck, Orville Peck, Tom Jones, and his pot pal Snoop Dogg.
Nelson, in fact, just joined Snoop in BIC’s “The Most Borrowed Lighter” campaign — a stroke of 420 marketing genius, because these guys clearly know their brand — in which the “On the Road Again” singer leaves Snoop’s EZ Reach Lighter in “herb-friendly” U.S. tour cities with names like Blunt, Pottsville, Stoneville, and Weed. But it turns out that the two superstars, who have collaborated on the cannabis anthems “My Medicine” and “Roll Me Up and Smoke Me When I Die,” previously made 420 history in the most herb-friendly city on the planet, Amsterdam. The rapper recently told SiriusXM’s Let’s Go! with Tom Brady that the most stoned he’s ever been was during an April 20 dominoes game in Nelson’s Amsterdam hotel room.
For more on this story, please visit yahoo.com.