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Since news broke that Taylor Swift was Time’s 2023 Person of the Year, fans have scoured the internet to get their hands on physical copies of the magazine. As it turns out, demand is high.
Hitting newsstands on Dec. 15, the magazine features the singer on three separate covers: One shows her wearing a denim shirt and tan jacket; another has her in a gray bedazzled dress; and in a third, one of her pet cats, Benjamin Button, is draped across her shoulders.
A representative from Time tells Yahoo Entertainment that 238,808 physical copies of the magazine have been preordered online as of Dec. 13. That number does not include newsstand sales, which “are on track to be up 133%” in the U.S. alone.
It’s the highest-selling issue in Time’s recent history, besting only its May 2011 issue featuring Prince William and Kate Middleton’s royal wedding, which sold 232,000 copies online and on newsstands. Comparatively, 2022’s Person of the Year issue with Ukrainian President Volodymyr Zelensky sold a total of 65,000 physical copies in combined online and newsstand sales.
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